The Council on Competitiveness is pleased to announce that Sundar Raman, Chief Executive Officer of Fabric & Home Care and P&G Ventures at Procter & Gamble, has joined its Board as Business Vice Chair. In this dual capacity, Mr. Raman leads P&G’s largest business sector—home to iconic brands like Tide, Downy, and Swiffer—while also heading P&G Ventures, the internal startup studio charged with creating new, billion-dollar brands. This unique position gives him unparalleled insight into both optimizing world-class operations and fostering startup agility at scale, a core focus of the Council’s mission.
Mr. Raman’s leadership, which has delivered a decade of balanced growth and groundbreaking innovations like Tide Pods and the new Tide Evo, exemplifies the end-to-end competitiveness the Council champions—from R&D and a synchronized supply chain to brand-building and sales. His passion for "building the future" will be a tremendous asset as the Council works to fortify U.S. leadership in the next wave of economic transformation.
Deborah L. Wince-Smith, President & CEO, Council on Competitiveness:
Sundar’s appointment is a landmark event for the Council. He uniquely understands both sides of the competitiveness coin: how to lead a global enterprise that represents a third of P&G’s business, and how to build the disruptive companies of tomorrow through P&G Ventures. This is precisely the perspective we need to drive our national innovation agenda forward. We are thrilled to have his vision and expertise in our leadership
Sundar Raman, CEO, Fabric & Home Care and P&G Ventures, Procter & Gamble:
It is a profound honor to serve as Business Vice Chair for the Council on Competitiveness. At P&G, our growth is driven by a deep commitment to innovation that improves the lives of consumers. I am passionate about applying that same spirit of 'building the future' to the national level. I look forward to collaborating with my peers in academia, labor, and industry to ensure the U.S. continues to be the best place in the world to invent, manufacture, and win.
